

MANIFESTO
CORE PILLARS
Humanised Artificial Intelligence
Marketing & Communications

SP-AcefinX is an authorised representative of AIA Singapore Private Limited (Reg No. 201106386R)​

OUR VALUES
Rigorous Persistence
Perpetuate
Finally
VISION
To be the multi-versatile brand of
a new human-centric capital
succession business model.
α = r × β
MISSION
To restructure - the traditional product business model, recalibrating from portfolio enhancements to customer-centric outcomes - our core practices.
C3P Score = (CI Accuracy + CX satisfaction + CO achievement) × (ET compliance + DT usage)

PHILOSOPHY
Products are not for themselves.
They are for you. It’s not just about solutions.
It’s about enhancing real-life experiences.
INCLUSIVE BY NATURE, TRANSPARENT BY CHOICE
​
Every aspect of ACEFINX, from solutions to claims and meeting expectations, is meticulously crafted to enhance customer engagement. The brand's focus on transparency and direct communication creates a sense of inclusion, making each customer an integral part of the brand's journey. This co-creation model ensures that AcefinX is continuously evolving with it's community, reflecting their needs and preferences.
FUTURE GROWTH & DEVELOPMENT
Acefinx is committed to expanding its expertise range beyond products by integrating​ the realm of protection with other worlds. This approach aims to create a ecosystem that engages customers on multiple levels. By maintaining its core values of sustainability, transparency and customer focus, AcefinX is poised to continue its trajectory of growth and innovation, setting new standards in the insurance industry
for customers.
